Lawn & Garden Retailer is looking for the best-merchandised displays in the country, and it is up to you to show them to us. Based on information you provide us, we will be showcasing the top three merchandised displays throughout 2007. At the end of the year, you — that’s right, you — will help us select the winner. In early 2008, Lawn & Garden Retailer will announce the inaugural winner of the Merchandiser Of The Year Award.
All entries must include several photos showing what the display entailed. You can send them electronically or by mail. Be sure to include your contact information, including phone number and E-mail address.
To be nominated for the award, here are some guidelines to follow:
- The nominee needs to be a creatively merchandised display design that uses product from your garden center.
- It needs to have made a decent profit within its season.
- It must be original (cannot be a recipe from a company, association, etc.).
- The display needs to have been implemented in 2006.
To be considered for the award, please include a 500-word description answering these questions:
- What was the inspiration for the idea?
- Why did you create it?
- When was it in the store (dates)?
- Why did it work so well?
- How did it work (key display elements)?
- Where was it in your store?
- What materials were used (was it all handmade or were there ready-made fixtures involved)?
- What were your customers’ reactions?
- What kind of marketing was involved (advertising, POP, was it on sale, Internet/newsletter, etc.)?
All submissions should be sent to:
Merchandiser Of The Year Award
c/o Catherine Evans
3030 W. Salt Creek Lane, Suite 201
Arlington Heights, IL 60005
(847) 391-1050
cevans@sgcmail.com
