Petunia Fan Club Continues to Grow
The Ball Horticultural Company was pleased with the response to its recent “Accept the Gardener in You” campaign. Ball gave consumers the chance to win Wave Petunia Gardening Gift Packs by viewing the Wave commercial on YouTube and then submitting their own “confession” about their love for Wave petunias. Nearly 800 “confessions” were submitted from the United States and Canada.
Only Wave Fan Club members were allowed to submit entries, resulting in hundreds of new fan club members. In addition, daily traffic to the official Wave petunia website more than doubled during the promotional period.
To learn more, visit www.wave-rave.com.
Aequitas Capital Management’s Catalyst Fund Purchases Skagit Gardens
Aequitas Capital Management, Inc. has acquired Skagit Gardens, Inc., a Mount Vernon, Wash., wholesale grower that delivers annuals and perennials to independent retailers, landscapers and growers in the United States and Canada. As a strategic and financial partner, Aequitas should allow Skagit to expand its capacity and provide better customer service. The two companies have a positive outlook for their partnership.
“We have been impressed with the service and value Skagit Gardens brings to its customers and are proud to partner with the Skagit management team to continue growing and delivering superior annuals and perennials in the Pacific Northwest,” says Brian Oliver, executive vice president of Aequitas.
For more information about the acquisition, visit http://www.aequitascapital.com.
New Audubon Line Planned by Toland Home Garden
Toland Home Garden has signed a licensing agreement with the National Audubon Society to create a line of Audubon-branded products. The products will feature popular John James Audubon imagery on a range of garden and decorative items. Toland hopes that working with the Audubon Society will strengthen its appeal to bird lovers and other outdoor enthusiasts.
Products in the new line will include:
- Decorative flags made from recycled materials.
- Seed kits featuring bird-friendly species.
- Garden totes and aprons in organic cotton.
- Outdoor clocks and thermometers with Audubon images.
