Visualizing Christmas
Lawn & Garden Retailer
August 2007
By Joseph Weishar
Learn what other retailers outside of the industry are doing to spice up their holiday seasons.
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Getting The Most From Seasonal Employees
Lawn & Garden Retailer
August 2007
By Carol Hacker
Many businesses need extra employees at different times of year — but especially during the holidays. Here are some helpful tips to make sure you hire the right seasonal employees and get the most out of them in your garden center.
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Creating An Animated Christmas Fantasyland
Lawn & Garden Retailer
August 2007
By Ralph Gaudio
Christmas merchandise is every where during the holiday season, and competition can get tough. Transform your garden center into a Christmas wonderland and watch your sales grow.
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Catering to your Christmas Consumer
Lawn & Garden Retailer
August 2007
By Christa Reynolds
Do you know what types of holiday merchandise your customers prefer? Knowing these preferences will help ensure your success during the holidays.
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What’s Next For Christmas?
Lawn & Garden Retailer
February 2007
By Ralph Gaudio
What will be the hot Christmas items for 2007? Here’s a hint: Be sure to look at 2006 when making your buying decisions.
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Christmas Companions to Poinsettias
Lawn & Garden Retailer
February 2007
By Jack Williams
Poinsettias are the number-one plants for the holiday season. However, there are a number of other plants that can really complement them and may provide a little extra kick at the cash register.
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Recapping The Holidays
Lawn & Garden Retailer
February 2007
By Catherine Evans
We surveyed your peers — and maybe even some of you — to find out what happened in garden centers during the recent holiday season. See what respondents had to say about the industry’s second-most profitable season.
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Winter Holidays 101
Lawn & Garden Retailer
February 2007
By Jean Starr
In this melting pot of a country we live in, people in the United States celebrate many interesting winter holidays other than Christmas. See what you can do to bring them into your store and make your winter holiday season more than just ornaments and wreaths.
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Sweet Home Chicago
Lawn & Garden Retailer
February 2007
By Catherine Evans
Garden center tours can offer attendees so many new ideas and networking time with industry peers. This past November, Garden Centers of America brought its Holiday Tour to Chicago for a wild ride through the Windy City.
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Transitioning From Holiday Promotions
Lawn & Garden Retailer
February 2007
By Maggie Kelly
Learn how different garden centers use their holiday promotions to transition to the spring season and help bring people in year round.
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Tricks, Treats and Increased Sales
Lawn & Garden Retailer
July 2006
By Meghan Boyer
Halloween has become a popular holiday among all age groups — don’t be afraid to scare up fun, profits and customer traffic by capitalizing on its consumer appeal.
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‘Tis the Season for Ideas
Lawn & Garden Retailer
August 2005
Catherine Evans, Managing Editor
Coming up with new ideas is not necessarily the easiest thing to do, especially when Christmas traditions are so established.
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Inspire New Tradition
Lawn & Garden Retailer
August 2005
By Ingridi Liss and Margo Tantau
“For every year the Christmas tree,
Brings to us all both joy and glee
O Christmas tree, O Christmas tree,
Much pleasure doth thou bring me!”
— Original lyrics from “O Christmas Tree”
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Profiting from Christmas
Lawn & Garden Retailer
August 2005
By Ralph Gaudio
Some say Christmas is all about the children. In this case, it may be true, and no one knows this better than their parents. In order to separate yourself from the run-of-the-mill stores it is imperative that you reach the children.
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Retail Ready Poinsetias
Lawn & Garden Retailer
August 2005
By Jack Williams
When ordering your poinsettias, ask your grower if they have selected varieties with a low occurrence of breakage and/or what they are doing to alleviate breakage.
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Closed for Profit
Lawn & Garden Retailer
June 2005
By Carrie Burns
So, how do you know if it’s a good business move for you? Many things factor into the crucial decision of closing your doors, and those factors require a lot of thought and analyzing.
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Christmas Show Success
Lawn & Garden Retailer
February 2005
By Ralph Gaudio
The onus will be on your buying team to be sharp, creative, open minded, cutting edge and most importantly dollar conscious.
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Winding Down the Christmas Season
Lawn & Garden Retailer
February 2005
By Catherine Evans
I have spoken to a number of retailers across the country about the recently past holiday season, and I have been told one thing over and over again, painted poinsettias were a hit across the board.
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Ornaments For All Seasons
Lawn & Garden Retailer
July 2004
By Shelli Lissick, Beth Lorentz and Ingrid Liss
No longer just a Christmas purchase, ornaments are becoming the three-dimensional greeting cards of the millennium.
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Decorating the Christmas Season
Lawn & Garden Retailer
February 2004
Catherine Evans
We talked to some garden centers across the country and got numerous responses on how this year was great for some and just ok for others in all different categories. Some people said consumers were looking for outdoor décor, such as lights and blow-up characters that were around every corner. The debate seemed to come into play
this year as to whether consumers wanted live goods or artificial.
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The best poinsettia season ever
Lawn & Garden Retailer
July 2002
Bridget White
Why bother with the newest novelty varieties? Doesn't your supplier usually send you a mix of the best they have without the headache of having to research new varieties? I can quickly think of two answers to these questions: differentiation and price point.
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Twas the season for security...and sales
Lawn & Garden Retailer
February 2002
By Catherine Evans, Elizabeth Pensgard and Brandi Thomas
For lawn and garden retailers around the country, Christmas
2001 turned out to be equally as profitable as the year before, and in many
cases, even better...
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