According to the National Retail Federation’s (NRF) 2007 Father’s Day Consumer Intentions and Actions Survey, the average person will spend $98.34 on the holiday, up from $88.80 last year. Consumers are expected to spend a total of $9.9 billion on dads this year.
As in previous years, the most popular gift for dad will be a greeting card (69.9 percent), but he can also expect to be treated to a special outing such as dinner (42.7 percent). Other popular gift items include apparel (37.1 percent), a gift certificate or gift card (29.9 percent), consumer electronics or computer-related accessories (17.8 percent), sporting goods or leisure items (13.9 percent), tools or appliances (13.6 percent), and home improvement or gardening tools (12.4 percent).
Though the holiday is for dad, men will still spend more than women this year with men planning to spend ($100.72 on average) versus women’s average of $96.09.
To learn more about the survey, visit www.nrf.com.
