From Aug. 18 to 22, 2008, Growing Places Marketing will partner with Virginia Tech, in Blacksburg, Va., to offer a four-day hands-on team workshop. Called “Store School,” the workshop is for independent garden centers and focuses on consumer-based retailing.
The program will cover store development issues such as:
- Consumer marketing
- Physical layout
- Product selection
- Product placement
- Store branding
Attendees will participate in classes and retail team activities led by Judy Sharpton of Growing Places Marketing. Sharpton will also offer an optional day-long workshop involving individual store evaluations and recommendations.
The program is co-sponsored by the Virginia Flower Growers Association and the Virginia Nursery & Landscape Association. Sign up by Aug. 4 here. Contact Joyce Latimer with any questions at jlatime@vt.edu or call (540) 231-7906.
