Family Matters
Lawn & Garden Retailer
June 2008
By Paige Worthy
Getting into the garden center business was a learning experience for Joyce and David Hart, and they’re passing on their adaptability and enthusiasm — and, eventually, their store — to their children.
Coming Clean — Or Greenwashing?
Lawn & Garden Retailer
June 2008
By Jonathan Bardzik
As tempting as it is simply to jump on that eco-friendly bandwagon, consumers are now wising up and demanding more credibility behind the green marketing claims they’re hearing.
Web 301: Getting the Word Out
Lawn & Garden Retailer
June 2008
By Cathy Owano
Marketing your website will connect you with your current and future customers.
Managing a Multigenerational Workforce
Lawn & Garden Retailer
May 2008
By Carol A. Hacker
Learning how to motivate your diverse employee base and foster a team spirit — despite some fundamental differences — can ensure your business keeps running smoothly for years to come.
Selling Sustainability
Lawn & Garden Retailer
May 2008
By Jonathan Bardzik
A little business ingenuity goes a long way to help cut costs, generate unexpected profits and save the planet.
Take Business Into Your Own Hands
Lawn & Garden Retailer
May 2008
By Lisa Hattery
Want to process sales faster? How about keep a tighter control on inventory? Think wireless sales and handheld inventory and take your business to the next level.
Maintaining Relevance
Lawn & Garden Retailer
May 2008
By Stan Pohmer
Today’s economy is undeniably shaky. Could establishing better ties to your community be the ticket to staying there for good and turning a profit in the future?
Don’t Just Break the Rules…Change Them!
Lawn & Garden Retailer
April 2008
By Jonathan Bardzik
When you can’t seem to win at the sustainability game, just adapt your playing strategy until you find something that works for you. Here are a few ideas.
PDF Version
Hit the Jackpot!
Lawn & Garden Retailer
April 2008
By Paige Worthy
The odds are good that this year’s National Hardware Show, set for May 6 to 8 in Las Vegas, will be a winning investment in your garden center’s business, despite its spring season timing. You can bet on it.
PDF Version
Going to the Gift Shows
Lawn & Garden Retailer
April 2008
By Jasmina Radjevic
With so many gift markets to choose from throughout the year, it is impossible to attend all of them. So check out the following listings, and choose which ones will be most suitable for your garden center.
PDF Version
The Next Generation
Lawn & Garden Retailer
March 2008
By Noah Schwartz
Boldly go where few garden centers have gone before by inviting younger employees to take initiative in shaping your business’ future.
PDF Version
A Holiday Humdinger
Lawn & Garden Retailer
February 2008
By Paige Worthy
In already economically uncertain times, Christmas had many garden center owners on pins and pine needles. Find out how they fared during the 2007 holiday season — and hear what they have to say about it.
PDF Version
A Fresh Start
Lawn & Garden Retailer
January 2008
By Paige Worthy
Despite the challenges that poured down on retailers last year, Lawn & Garden Retailer’s optimistic group of industry professionals forecasts sunshine after the rain for 2008.
Get On Board with “On-Boarding”
Lawn & Garden Retailer
January 2008
By Carol A. Hacker
Think your job is done when a candidate accepts your job offer? Think again. Investing time and resources into properly training, welcoming and engaging new hires can ensure smooth sailing for your business — and bottom line.
Web 101: Getting Your Garden Center’s Website Off the Ground
Lawn & Garden Retailer
January 2008
By Cathy Owano
Are you contemplating creating a website to increase the visibility and reach of your garden center? Before you dive in, take a moment to carefully plan out what your website will offer customers.
The coming year
Lawn & Garden Retailer
January 2008
By Stan Pohmer
Economic growth in 2008 is expected to be slow, if not stagnant. Here are a few ideas on how to keep your business on the fast track.
A Fad with Staying Power
Lawn & Garden Retailer
January 2008
By Jonathan Bardzik
Sustainability’s front-page trendiness seems to be fading, but it’s not going away — it’s up to our industry to help educate consumers and incorporate the big idea into their everyday lives.
Lawn & Garden Retailer and OFA’s First State of the Industry Survey
Lawn & Garden Retailer
November 2007
By Darhiana Mateo
How did lawn and garden center retailers fare in the past year, and what direction do they see the industry taking in the near future? This State of the Industry survey gives you an insider’s perspective into this evolving industry.
The Cost of Not Hiring
Lawn & Garden Retailer
November 2007
By Carol Hacker
Some retailers think they can save money by not hiring new employees. In reality, they may be missing out on sales and the happiness of current employees.
Rethink, Rework, renew, re-energize
Lawn & Garden Retailer
November 2007
By Stan Pohmer
The retail landscape is changing and changing fast. Successfully navigating this shifting landscape will require you to examine how you operate today — so you will still be operating tomorrow!
Making Uniforms Work For Your Business
Lawn & Garden Retailer
November 2007
By Darhiana Mateo
Do your employees wear uniforms? Many garden center owners and managers are realizing that uniformed employees can serve as highly visible, walking billboards, promoting your company’s name and professionalism.
Celebrate the Customer, the Merchandise, the Seasons
Lawn & Garden Retailer
November 2007
By Marti Ross Bjornson
The holiday season is the perfect time to discount products and get inventive with your merchandise. By focusing on the celebrations of the season rather than just setting up the typical sales racks, you can satisfy your customers and your bottom line.
The Impact of Display Gardens on Consumer Purchasing Behavior
Lawn & Garden Retailer
November 2007
By Emily Stefanski and James Gibson
As a retailer, your challenge is to enhance the shopping experience and promote sales. A new study suggests that display gardens can help you accomplish both by captivating the attention of your customers and igniting their imaginations.
Keeping (Your) Cash in Your Pocket
Lawn & Garden Retailer
November 2007
By Bill McCurry
Taking a proactive approach to obtaining expenditures for your business may affect your profit more than you realize. Find out what you can do to make sure you save more and spend less.
From Beans to Beats
Lawn & Garden Retailer
November 2007
By Meghan Boyer
Starbucks Coffee Co. wants to be known for more than premium coffee, which is why it launches new products, such as its music label, Hear Music. But do the fast growth and new ventures come at the expense of its core brand?
Loyalty
Lawn & Garden Retailer
August 2007
By Stan Pohmer
How will Tesco’s debut in the United States impact business on other retail segments?
PDF Version
Focusing On Service
Lawn & Garden Retailer
August 2007
By Meghan Boyer
Excellent service is something every retailer wants to achieve. The Ritz-Carlton, a leader in customer service, has internal structures in place to ensure every guest at the company’s hotels and resorts has a pleasant, consistent experience.
PDF Version
Getting The Most From Seasonal Employees
Lawn & Garden Retailer
August 2007
By Carol Hacker
Many businesses need extra employees at different times of year — but especially during the holidays. Here are some helpful tips to make sure you hire the right seasonal employees and get the most out of them in your garden center.
PDF Version
Creating An Animated Christmas Fantasyland
Lawn & Garden Retailer
August 2007
By Ralph Gaudio
Christmas merchandise is every where during the holiday season, and competition can get tough. Transform your garden center into a Christmas wonderland and watch your sales grow.
PDF Version
Listening (And Responding) To You
Lawn & Garden Retailer
July 2007
By Bill McCurry
If one person asks a question or gives a response, it’s likely there are others out there thinking the same thoughts. This month’s column addresses some interesting reader feedback I have recently received.
PDF Version
Make Your Move
Lawn & Garden Retailer
July 2007
By Jasmina Radjevic
Moving an entire business is never easy. Find out what the owners of Boulevard Flowers did to make the transition as smooth as possible and to encourage customers to follow.
PDF Version
Personalizing The Experience
Lawn & Garden Retailer
July 2007
By Meghan Boyer
Curves, the international fitness franchise for women, attributes much of its success to its community of loyal clients. Each one receives a personalized experience when she walks into a club.
PDF Version
Profitable Or Not: A Guide to Evaluating Garden Centers
Lawn & Garden Retailer
June 2007
By Roger Hinson
Learn the results from a study about costs of establishing and operating retail garden centers, particularly regarding capital needs, operating costs and general procedures for creating and operating such businesses.
PDF Version
Raising The (Chocolate) Bar
Lawn & Garden Retailer
June 2007
By Meghan Boyer
Ethel’s Chocolate Lounge is working to change consumers’ perception of gourmet chocolate from a special-occasion treat to an everyday indulgence.
PDF Version
Is Your Store Technologically Advanced?
Lawn & Garden Retailer
June 2007
By James Dion
Using outdated technology can be devastating for independent retailers. An investment in the right technology can be costly up front but may benefit your business over time.
PDF Version
Consider A Return On Individuals
Lawn & Garden Retailer
June 2007
By Bill McCurry
For the benefit of your business, offer employees the necessary continuing education to keep them up to speed and focus on their performance goals and results.
PDF Version
Signage 101
Lawn & Garden Retailer
June 2007
By Emily Stefanski and James Gibson
Hand-written signage is a thing of the past. Learn the new ways you can give your garden center direction with ease and clarity.
PDF Version
Pohmer On...I’m Confused!
Lawn & Garden Retailer
June 2007
By Stan Pohmer
Are you competing to the full extent with the big box stores? They are starting to encroach on your coattails; are you going to let them?
PDF Version
Be A Lean, Money-Making Machine
Lawn & Garden Retailer
May 2007
By Bill McCurry with Andy Rogish
Understanding and implementing the principles of lean manufacturing can help you look at and execute your core business in a totally different way, which can benefit your operation and even profit structure.
PDF Version
Independents: Setting Themselves Apart
Lawn & Garden Retailer
May 2007
By Emily Stefanski and James Gibson
What are some of the best ways to show your uniqueness in the gardening marketplace? Here are some ideas that might work for you in your store.
PDF Version
Choose To Differentiate
Lawn & Garden Retailer
May 2007
By Meghan Boyer
Instead of competing in size with its competition, Caribou Coffee chooses to focus on product quality and customer service. Find out how this coffeehouse company deals with its own “big box” counterpart.
PDF Version
Jumping Financial Hurdles
Lawn & Garden Retailer
April 2007
By Bill McCurry
Learn how to avoid additional tax pitfalls for your garden center in the second part of this 2-part series.
PDF Version
Business To Business The Community Way
Lawn & Garden Retailer
April 2007
By Marti Ross Bjornson
Developing local community relationships can make a huge difference in your customer base. See what some fellow garden centers around the country are doing to make this happen at their stores.
PDF Version
Offering Everything Consumers Need
Lawn & Garden Retailer
April 2007
By Meghan Boyer
At PetSmart, business has gone to the dogs (as well as other pets) and that’s a good thing. PetSmart is a 1-stop shop for all the products and services pet owners need. The company’s goal is to offer customers lifetime care for their pets (and gain lifetime customers in the process).
PDF Version
21 Ways to Applaud Success
Lawn & Garden Retailer
April 2007
By Carol Hacker
Businesses that are able to keep motivated employees generally have a strategic, competitive advantage over the competition. Here are 21 ways to let your employees know they count.
PDF Version
Experiencing A World of Ideas
Lawn & Garden Retailer
April 2007
By Meghan Boyer
ANLA provided attendees with “A World of Ideas” at the 2007 Management Clinic, which bundled networking opportunities, educational sessions and a lot of fun all into one event.
PDF Version
Retailers Seek Converts!
Lawn & Garden Retailer
April 2007
By Stan Pohmer
Just because you have a solid customer base doesn’t mean you can’t afford to get more. See how you can do this and what it will take to add those converts to your store.
PDF Version
Browsing the Gift Markets
Lawn & Garden Retailer
March 2007
Compiled By Jasmina Radjevic
Explore the world of gift markets and choose which ones will benefit your business.
PDF Version
The Retailer and the Taxman
Lawn & Garden Retailer
March 2007
By Bill McCurry
While it isn’t a popular topic for many people, preparing your business’ taxes and making sure Uncle Sam gets the right amount is a necessary concern. Learn what you should and shouldn’t be focusing on when it comes to taxes in the first part of this 2-part series.
PDF Version
Previewing The National Hardware Show
Lawn & Garden Retailer
March 2007
By Jasmina Radjevic
The industry’s must-attend annual event is quickly approaching; have you registered yet? Here are some reasons why you won’t want to miss this year’s show.
PDF Version
Putting Employees First
Lawn & Garden Retailer
March 2007
By Meghan Boyer
Costco Wholesale has built a reputation for consistently treating its employees well. Read on to find out what the company does for its employees and why it chooses to do so.
PDF Version
Inventory... An Asset or a Liability?
Lawn & Garden Retailer
March 2007
By Stan Pohmer
Inventory control is one of the most important aspects of any retail business. It is the best way to know what sells and what doesn’t. Make sure you are doing everything correctly so you can ensure your business stays on top of its game.
PDF Version
Being Cart Smart
Lawn & Garden Retailer
March 2007
By Meghan Boyer
There are many uses for carts in the garden center, from helping consumers shop to increasing employee efficiency. Read on to learn more about carts and what they can do for your business.
PDF Version
Getting to Know Mulch
Lawn & Garden Retailer
March 2007
By Meghan Boyer
Your customers may not know a lot about mulch, let alone the different options available and their effects on a garden, which means it’s up to you to teach them the dos and don’ts of mulch.
PDF Version
Keeping It In The Family
Lawn & Garden Retailer
February 2007
By Bill McCurry
Learn more about what to do (and not to do) when it comes to family business succession in the second part of this 2-part series.
PDF Version
Is The Customer Always Right?
Lawn & Garden Retailer
February 2007
By Carol Hacker
Good customer service goes a long way in keeping your customer content. Consider establishing a customer service plan and training your employees in your retail rules to keep everyone — employees and customers alike — happy.
PDF Version
Learn To Buy In Bulk
Lawn & Garden Retailer
February 2007
By Jasmina Radjevic
Thinking about making a bulk purchase? Here are some points to consider when making a large quantity order.
PDF Version
Return Policy Power
Lawn & Garden Retailer
November 2006
By Lisa Anderson Mann
Don’t get burned by returns: A good return policy leaves both you and your customer satisfied after a return transaction. Here are some factors to consider when creating and implementing such a policy.
PDF Version
Is Storage Costing You?
Lawn & Garden Retailer
June 2006
By Jon Schreibfeder
The items you keep in your stock inventory could be decreasing your profitability.
To prevent this, develop an approved
stock list and determine the profitability
of specific items and product lines.
PDF Version
Seasonal Help 101
Lawn & Garden Retailer
June 2006
By Carol Hacker
From where to find applicants to how to train them — learn how to get the most from seasonal employees.
PDF Version
A Gift Market Overview
Lawn & Garden Retailer
March 2006
Compiled by Meghan Boyer
This informative guide to the gift markets can help you
choose which ones are the best fit for your needs.
PDF Version
Employee-Pricing Promotions
Lawn & Garden Retailer
February 2006
By Lisa Anderson Mann
It seems car makers found success by offering
employee discounts to customers this past summer. What are the pros and cons of adopting a
similar promotion at your garden center?
PDF Version
Achieving Christmas Success
Lawn & Garden Retailer
February 2006
By Ralph Gaudio
From planning through promotions, this case study
will show you how to be successful this holiday season.
PDF Version
Surveying Christmas
Lawn & Garden Retailer
February 2006
By Catherine Evans
Find out how your peers did this past holiday season and how it might help you plan for your second most popular season.
PDF Version
Test For The Best
Lawn & Garden Retailer
January 2006
By Carol Hacker
Testing applicants could result in a top-notch hire, but there are many things to consider before administering a test.
PDF Version
Is an Onsite Workshop for You?
Lawn & Garden Retailer
November 2005
By Judy Sharpton
Learn how this not-so-big garden center got a free consulting session by hosting a simple workshop at its store.
PDF Version
Spring Ahead but Don’t Fall Behind
Lawn & Garden Retailer
August 2005
By Catherine Evans
“The weather is the single most factor, as most of your readers know. Recently we had temperatures in the low 80s, and we were busy. But then it hit the low 90s, and we were slow…it’s not rocket science.” -Tim Parker
PDF Version
Profiting from Christmas
Lawn & Garden Retailer
August 2005
By Ralph Gaudio
Some say Christmas is all about the children. In this case, it may be true, and no one knows this better than their parents. In order to separate yourself from the run-of-the-mill stores it is imperative that you reach the children.
PDF Version
Adding a New Station
Lawn & Garden Retailer
June 2005
By Bridget White
You already know that any time you can bring people into your store it means more money, but have you thought about using more than plants and fertilizer as bait? Many garden centers now carry home décor and gift items as a regular part of their offering. What about other items? What about products that are not usually considered garden products…things like pet supplies and gourmet food? These kinds of ancillary categories are proving profitable for garden centers around the country.
PDF Version
Exploit Your Differences
Lawn & Garden Retailer
June 2005
By Russ Manthy
Perhaps the common thread running through all our examples is the “fun thing.” Customers know when you and your staff like what you’re doing, and they also know when you are just pushing product on them.
PDF Version
ABC's of Sign Making… the Digital Way
Lawn & Garden Retailer
June 2005
By John Peterman
There’s probably nothing worse than spending $3,000 on your new sign printer and then looking in the box for something that can magically make signs pop out of it, only to discover there’s no sign genie inside your bottle.
PDF Version
Dead armadillos…
Lawn & Garden Retailer
June 2005
By Stan Pohmer
Play your game, not your competitors’. It’s as important to know who you are not as it is to know who you are.
PDF Version
Boost Profits with Trial Gardens
Lawn & Garden Retailer
April 2005
By Rick Schoellhorn and Marc Frank
These wells of information come and go, and most retail nurseries never even know they exist. Part of the problem is that the best times to visit these gardens coincides with a garden center’s busiest time of year, making trials difficult to attend.
PDF Version
Accessibility for All
Lawn & Garden Retailer
April 2005
By Carrie Burns
The ADA ensures that people with disabilities are easily able to access stores and other places of business.
PDF Version
Trade Shows of the Gift Market
Lawn & Garden Retailer
March 2005
By Mackenzie Gaffney
There are six shows listed; but please remember this is not a complete listing of the shows dedicated to the gift market. These are some just to get you started.
PDF Version
Writing A Successful Business Plan
Lawn & Garden Retailer
March 2005
By Charles R. Hall
Managers sometimes argue that it is useless to write a business plan because the marketplace is changing so rapidly that any plan is quickly outdated.
PDF Version
Braving the California Coast
Lawn & Garden Retailer
March 2005
By Carrie Burns
The 2005 California Pack Trials are sure
to provide new, unique and must-have varieties for your future green goods mix.
PDF Version
Understanding UCCnet, Part I
Lawn & Garden Retailer
February 2005
By Randy Goldbeck
After attending the Hardlines Technology Forum in April 2004, I realized that a major restructuring of the behind-the-scenes processes used by mass market retailers was already well underway, but I didn’t know how quickly it would happen. When we received word late last year that some of the largest retailers of green goods would be implementing those processes in 2005 and that the vast majority of our industry had yet to even hear about this technology, we started working on this article. “Understanding UCCnet,” attempts to familiarize you with this new operating system. This is a very technical subject, so we apologize in advance for throwing so many new concepts at you and for using so many unfamiliar acronyms. — Bridget White
PDF Version
Christmas Show Success
Lawn & Garden Retailer
February 2005
By Ralph Gaudio
The onus will be on your buying team to be sharp, creative, open minded, cutting edge and most importantly dollar conscious.
PDF Version
Winding Down the Christmas Season
Lawn & Garden Retailer
February 2005
By Catherine Evans
I have spoken to a number of retailers across the country about the recently past holiday season, and I have been told one thing over and over again, painted poinsettias were a hit across the board.
PDF Version
Discipline for a Fair Workplace
Lawn & Garden Retailer
February 2005
By Bernie Erven
Three guidelines can help: take effective preventive action, use effective techniques, and reward supervisors and employees.
PDF Version
Pesticide Basics
Lawn & Garden Retailer
February 2005
Compiled and an introduction by Bridget White
Bulletins and tip sheets, like this one published by The University of Florida, can be very helpful in this regard.
PDF Version
Keeping Up
Lawn & Garden Retailer
January 2005
By Carrie Burns
Trade shows, magazines, suppliers…
there are many ways to keep up on
the trends. Which is most popular,
and how can you step it up a notch?
PDF Version
Committed Employees
Lawn & Garden Retailer
January 2005
By Carol Hacker
Employees who feel like they make a
difference in your business will work
harder to never let you or the business down. Here are a few ways to make that happen.
PDF Version
Industry Leader Forecast
Lawn & Garden Retailer
January 2005
Compiled by Bridget White
What do you think is the biggest opportunity for independent garden centers in 2005?
PDF Version
Weights and Measures Update
Lawn & Garden Retailer
January 2005
By Jonathan Bardzik
Weights and measures laws exist to protect consumers. The goal is to allow consumers to make price and quantity comparisons between similar products.
PDF Version
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