During slow economic periods, one of the most cost-effective ways to grow a business is by attending trade shows. Green industry professionals looking to attend a trade show that is economical and provides industry-leading educational sessions, in-conjunction meetings and networking opportunities — all under one roof — should look no further than the Mid-America Horticultural Trade Show (Mid-Am), scheduled for Jan. 14 to 16 at Chicago’s McCormick Place West.
“It would take several different and costly business trips to attain the same results that you can get by attending Mid-Am for just three days,” said Dave Bender, Illinois Green Industry Association (IGIA) executive director and ex officio member of the Mid-Am Board. “Between the networking opportunities, educational sessions and meetings that are held here, it is the most cost-effective way to get business done.”
Here’s a sampling of what you can get out of the upcoming show:
- Buying Power: Save time and money by seeing a variety of products in one place to compare prices and services.
- Current Trends: See the latest and greatest products and services in person to stay inspired.
- Educational Programs: Choose from many educational sessions, meetings and seminars to stay informed and improve productivity. See our new pre-show management workshop.
- Network: Explore solutions to challenges by mingling with the broad spectrum of horticultural professionals — growers, designers, sellers, managers and more.
- Future Resources: Meet new horticulture graduates at the career center.
- Convenience: Everything is in one place that is easy to access, just in time for the new season.
Mid-Am 2008 drew more than 11,500 horticulture professionals from 44 states, nine foreign countries and Canada and featured 548 industry exhibitors in 104,600 square feet of exhibit space. Registration information for Mid-Am 2009 will be available in early October. Visit www.midam.org for more show details as they become available.
