Picture yourself in the prime of spring sitting at a lovely white table set on well-groomed grass. All of your best girlfriends are around the table wearing sundresses and hats gabbing away. You smile, take a look around your yard and realize how perfect it looks with all of the statuary, garden accents, fountains and wonderful flowers.
Now, I realize this may not be you specifically, but this could be your key female customer holding one of the newest popular parties: a tea party.
Tea parties were popular with our grandmothers; mine still tries to have one at least once a season. Now they are making a comeback. Garden clubs are using glorious gardens around the country to hold tea parties. There are book clubs, showers (wedding or baby), birthdays and many more groups that want that upscale garden feel for their tea parties.
That is where you come in. With this trend coming back into play, garden centers need to help with ideas about tea parties, how to make them successful and what to plant or place in customers’ yards to give them an “English garden” feel (no, not every yard has to be like an English garden, but each one does need a “dressed up” feeling). The women want the elegance; they want to dress up, drink tea and eat little sandwiches.
Your job is to make sure the grounds these women are partying on are up to par. What kinds of plants should there be? Colors of white, pink, yellow and purple and lots of elegance need to be involved. What kind of statuesque pieces should there be on the lawn for the other ladies to “ooh” and “ah” at? What kind of outdoor furniture should be placed in the center of the décor so that the ladies can move around the garden with a pleasant smile on their faces?
I know I have filled your head with a lot of thoughts and work to do, but I have also given you another idea for your female customers. The best part about a tea party is other people will be attending, and those women will be talking. Word of mouth goes far when it comes to shopping, and if the tea party hostess is happy with your expert help, the guests will be as well. Keep this in mind when helping out your upscale female clientele for this lovely spring season.
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