Explore the Great Outdoors
Lawn & Garden Retailer
April 2008
By Lisa Anderson Mann
As warm weather quickly approaches, think outside your garden center’s four walls and expand your horizons with some creative au naturel displays.
PDF Version
Color Your World
Lawn & Garden Retailer
March 2008
By Ron Greening and Jessica Reinhardt
Merchandising by color is a sure fire way to trigger positive customer reactions with vibrant hues that help draw them in and personalize their garden lifestyle.
PDF Version
From the Inside Out
Lawn & Garden Retailer
March 2008
By Darhiana Mateo
As consumers view their gardens increasingly as extensions of their homes, they’ll be shopping for more than just plants. Offering outdoor furniture can lead you down a profitable path.
PDF Version
Open to Change
Lawn & Garden Retailer
February 2008
By Paige Worthy
Smith’s Acres, the garden center chosen as Lawn & Garden Retailer’s Merchandiser of the Year, prides itself on a great staff, beautiful container displays and, above all, a willingness to experiment with new ideas.
PDF Version
Making Your Wishes Come True
Lawn & Garden Retailer
February 2008
By Faith Savage
Realize your garden center’s dreams of more customers and higher sales by helping customers fulfill their own visions of a garden oasis.
PDF Version
Things Are Looking Up
Lawn & Garden Retailer
February 2008
By Eric Feignbaum
Endless horizontal displays of merchandise, no matter how compelling the product, will bore customers right out of your store. To hold their attention and encourage bigger sales, think vertical.
PDF Version
The Art of the Layout
Lawn & Garden Retailer
January 2008
By Rich Kizer and Georganne Bender
Learn everything you need to know about the science of store design.
Just What the Doctor Ordered
Lawn & Garden Retailer
January 2008
By Jasmina Radjevic
Creating an efficient garden pharmacy department can be challenging. There are so many products to choose from, and a limited amount of space to house them. Plus, keeping the customer in mind, you have to do your best to make decision making easier on the buyer.
Kitsch: Classic and Cool in Your Garden
Lawn & Garden Retailer
January 2008
By Christa Reynolds
The word “kitsch” often has negative connotations, yet adding kitschy elements to a garden can create a fun, colorful effect. With an open mind and a sense of artistry, such items can add new life to your garden décor.
Interiorscaping: Using Living Décor in the Off-Season
Lawn & Garden Retailer
November 2007
By Katie Hagen
The off-season provides retailers with an opportunity to bring a slice of nature indoors. Here are a few fresh décor ideas to inspire your green thumb customers to think outside the box.
Fan the Fire Pit Flame
Lawn & Garden Retailer
November 2007
By Christa Reynolds
Fire pits offer a comfortable and stylish opportunity to bring the feeling of a campfire into your customer’s backyard, creating an outdoor retreat close to home.
Celebrate the Customer, the Merchandise, the Seasons
Lawn & Garden Retailer
November 2007
By Marti Ross Bjornson
The holiday season is the perfect time to discount products and get inventive with your merchandise. By focusing on the celebrations of the season rather than just setting up the typical sales racks, you can satisfy your customers and your bottom line.
The Impact of Display Gardens on Consumer Purchasing Behavior
Lawn & Garden Retailer
November 2007
By Emily Stefanski and James Gibson
As a retailer, your challenge is to enhance the shopping experience and promote sales. A new study suggests that display gardens can help you accomplish both by captivating the attention of your customers and igniting their imaginations.
It’s the Time of the Season
Lawn & Garden Retailer
August 2007
By Catherine Evans
Once again, ANLA and GCA put on great summer tours this year. Learn more about the tours, and check out the trend-filled picture gallery.
PDF Version
Are Your Restrooms Working For You?
Lawn & Garden Retailer
August 2007
By Meghan Boyer
As a retailer, you want to make sure every square inch of your garden center is put to good use. Sometimes that means turning one of the last places you’d think of — the bathrooms — into selling spaces.
PDF Version
Visualizing Christmas
Lawn & Garden Retailer
August 2007
By Joseph Weishar
Learn what other retailers outside of the industry are doing to spice up their holiday seasons.
PDF Version
Catering to your Christmas Consumer
Lawn & Garden Retailer
August 2007
By Christa Reynolds
Do you know what types of holiday merchandise your customers prefer? Knowing these preferences will help ensure your success during the holidays.
PDF Version
Seductive Sensory Surroundings
Lawn & Garden Retailer
July 2007
By Joseph Weishar
Using the five senses in your garden center can help set a sensory environment that just may lead to more sales at the register.
PDF Version
How Do Our Customers Behave?
Lawn & Garden Retailer
July 2007
By Stephen Head
Your garden center is made up of hot and cold spots: Determining which is which and merchandising appropriately is just as important as knowing your customers.
PDF Version
Surprising Uses For Terra Cotta Pots
Lawn & Garden Retailer
June 2007
By Meghan Boyer
You can drive terra cotta pot sales by showing customers how versatile the containers can be around the home when used for more than just planting.
PDF Version
The Gardener’s Design Review
Lawn & Garden Retailer
May 2007
By Joseph Weishar
Gardening apparel is a difficult category to merchandise. Here are some ways you can make a sometimes boring store section stand out.
PDF Version
Color Squared
Lawn & Garden Retailer
April 2007
By Steve VanderWoude
Learn about the impact of merchandising color using large blocks of colors in a display.
PDF Version
Introducing Consumers To IPM
Lawn & Garden Retailer
April 2007
By Meghan Boyer
While integrated pest management is not a new idea in the green industry, most of your customers are probably unfamiliar with it. Introduce your employees and, through them, your customers to the idea for complete, sustainable control.
PDF Version
Merchandiser Of The Year - Smith's Acres
Lawn & Garden Retailer
April 2007
Catherine Evans
Using unique materials can add differentiation and extra creativity to your merchandised displays. See what our first finalist has done to give its displays that little extra push.
PDF Version
Browsing the Gift Markets
Lawn & Garden Retailer
March 2007
Compiled By Jasmina Radjevic
Explore the world of gift markets and choose which ones will benefit your business.
PDF Version
Going Back to Cali
Lawn & Garden Retailer
March 2007
Compiled by Meghan Boyer
The California Pack Trials is a unique and informative experience for garden center operators and growers. If you can, head to California this April to see the variety trials, product displays and marketing concepts firsthand.
PDF Version
Getting to Know Mulch
Lawn & Garden Retailer
March 2007
By Meghan Boyer
Your customers may not know a lot about mulch, let alone the different options available and their effects on a garden, which means it’s up to you to teach them the dos and don’ts of mulch.
PDF Version
Creating A Fountain Department
Lawn & Garden Retailer
February 2007
By Emily Stefanski and James Gibson
Learn how you can create a successful fountain department in your store with just the basics.
PDF Version
Color Blocking For Hard Goods
Lawn & Garden Retailer
January 2007
By Emily Stefanski and James Gibson
Learn the basics of merchandising hard goods in an easy, shoppable and, most importantly, appealing way.
PDF Version
What Looks Good To You?
Lawn & Garden Retailer
January 2007
By Meghan Boyer
Whatever a retailer is best known for — merchandising, customer service, atmosphere and more — certain stores stand out for their best practices. As a professional retailer, which ones do you admire? “Outside The Industry” will take a look at what some of these merchants are doing that you may want to try in your garden center.
PDF Version
Making Impulse Items Work
Lawn & Garden Retailer
January 2007
By Clare Adrian
Though they are often small and inexpensive items, impulse purchases help increase overall sales and number of items per transaction. Learn the best ways to pique your customers’ interest and increase impulse purchases at your garden center.
PDF Version
Feeling The Winds of Change
Lawn & Garden Retailer
January 2007
Compiled by Catherine Evans
See what some garden center industry leaders have to say about what they think will take place in 2007 and how it may help improve your business.
PDF Version
Changing Customer Habits
Lawn & Garden Retailer
November 2006
By Joseph Weishar
Looking at the history of retail is
one of the best ways to learn how
to understand your customers’ habits.
See what the past, present and future
of merchandising can do to get more
customers coming into your store.
PDF Version
Organizing Holiday Classes
Lawn & Garden Retailer
August 2006
By Clare Adrian
There are many factors to consider
when planning holiday classes at
your garden center, but the benefits —
happy customers, increased foot traffic
and increased sales — are worth the effort.
PDF Version
Becoming A Christmas Wonderland
Lawn & Garden Retailer
August 2006
By Ralph Gaudio
Successfully converting your garden center into a profitable Christmas Wonderland requires astute planning and forethought.
PDF Version
Merchandising ornaments For Fun & Profit
Lawn & Garden Retailer
August 2006
By Richard Adler
Coming up with new ornament merchandising ideas can grow harder and harder every year.
Here are some constructive ideas to help decorate your store for the holidays.
PDF Version
Accents Tailored For You
Lawn & Garden Retailer
July 2006
By Mary Jo Thomas
Learn how one of your peers makes purchasing decisions that best represent his garden center customers.
PDF Version
Going, Going, Gone
Lawn & Garden Retailer
June 2006
By Bridget White
If new products are the lifeblood of your business, what are you doing to keep them moving at a healthy speed?
Borrowing Merchandising Tips
Lawn & Garden Retailer
April 2006
By Robin Seaton Jefferson
Looking to other businesses such as supermarkets and department store chains can give garden center retailers good merchandising ideas.
PDF Version
The Winter Shows
Lawn & Garden Retailer
April 2006
By Catherine Evans and Bridget White
We hit trade shows and conferences across the country in January. Here’s just a taste of what we saw and learned.
PDF Version
A Gift Market Overview
Lawn & Garden Retailer
March 2006
Compiled by Meghan Boyer
This informative guide to the gift markets can help you
choose which ones are the best fit for your needs.
PDF Version
UK Garden Retailing
Lawn & Garden Retailer
March 2006
By Gary Wilburn
Learn what garden center retailers are doing across the pond
that you might be able to implement in your store.
PDF Version
Nursery Supplies: Automated Control
Lawn & Garden Retailer
March 2006
Rich Lister
Automated environmental control systems manage nearly every aspect of the greenhouse environment — from taking temperature and wind readings to starting equipment at necessary times. Is automation right for you?
PDF Version
California Here We Come
Lawn & Garden Retailer
March 2006
Compiled By Meghan Boyer
Spanning 12 days and hundreds of miles, the 2006 California Pack Trials is a unique and informative experience for attendees.
PDF Version
Is Your Grass Greenest?
Lawn & Garden Retailer
February 2006
By Bridget White
A good lawn care department can help you service
one of your customer’s biggest outdoor needs.
PDF Version
Walking Through a Promotional Wonderland
Lawn & Garden Retailer
February 2006
By Meghan Boyer
From when to start to what to sell — don’t forget to consider
the many aspects of an effective holiday promotion before
entering the Christmas selling season.
PDF Version
From Trash To Treasure
Lawn & Garden Retailer
January 2006
By Meghan Boyer
Using recycled items in garden displays is an economical way
to create something unexpected for your customers.
PDF Version
Adding Some Fashionable Flair
Lawn & Garden Retailer
January 2006
By Meghan Boyer
Having fashion accessories in the garden center creates add-on potential for sales and allows employees to develop unique gift combinations.
PDF Version
Take The Plunge
Lawn & Garden Retailer
January 2006
By Jeff Rugg
Make a commitment to water gardening by
creating a dedicated department, carrying a
variety of pond products and educating your staff.
Is an Onsite Workshop for You?
Lawn & Garden Retailer
November 2005
By Judy Sharpton
Learn how this not-so-big garden center got a free consulting session by hosting a simple workshop at its store.
PDF Version
Inspire New Tradition
Lawn & Garden Retailer
August 2005
By Ingridi Liss and Margo Tantau
“For every year the Christmas tree,
Brings to us all both joy and glee
O Christmas tree, O Christmas tree,
Much pleasure doth thou bring me!”
— Original lyrics from “O Christmas Tree”
PDF Version
Profiting from Christmas
Lawn & Garden Retailer
August 2005
By Ralph Gaudio
Some say Christmas is all about the children. In this case, it may be true, and no one knows this better than their parents. In order to separate yourself from the run-of-the-mill stores it is imperative that you reach the children.
PDF Version
Retail Ready Poinsetias
Lawn & Garden Retailer
August 2005
By Jack Williams
When ordering your poinsettias, ask your grower if they have selected varieties with a low occurrence of breakage and/or what they are doing to alleviate breakage.
PDF Version
Closed for Profit
Lawn & Garden Retailer
June 2005
By Carrie Burns
So, how do you know if it’s a good business move for you? Many things factor into the crucial decision of closing your doors, and those factors require a lot of thought and analyzing.
PDF Version
Dead armadillos…
Lawn & Garden Retailer
June 2005
By Stan Pohmer
Play your game, not your competitors’. It’s as important to know who you are not as it is to know who you are.
PDF Version
Green Goods: Bulbs…More than Just Spring
Lawn & Garden Retailer
June 2005
By Karen Oderizzi
Most people think that bulbs can just be planted
in the early spring, but the reality is that there
are tons of varieties that do well all year-round.
Find out which ones your customers will fall for.
PDF Version
In the Bag
Lawn & Garden Retailer
March 2005
By Catherine Evans
Thin, plastic bags are fine for groceries but not for upscale plant material or high-end gifts.
PDF Version
Prioritizing Profit
Lawn & Garden Retailer
March 2005
By Bridget White
With spring right around the corner, and already on top of you in some markets, the time is almost up to put those little green guys to work for you.
PDF Version
Weights and Measures Update
Lawn & Garden Retailer
January 2005
By Jonathan Bardzik
Weights and measures laws exist to protect consumers. The goal is to allow consumers to make price and quantity comparisons between similar products.
PDF Version
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