Turn Sunshine Into Profits
Lawn & Garden Retailer
April 2010
P. Allen Smith
Make your independent garden center the community authority on outdoor living with great selection, a trend-forward staff and a strong online identity.
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The Good News
Lawn & Garden Retailer
January 2010
By P. Allen Smith
Extra, extra! Out with the old, in with the new: 2009 is over, and you have a fresh opportunity to keep current customers coming back and attract new shoppers for 2010. Here are a few ideas to get you started.
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For the Birds?
Lawn & Garden Retailer
August 2009
By P. Allen Smith
Q: I have customers coming in asking how to make their backyard a better place for birds, but I’m not sure where to start. Any suggestions?
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Spring Has Come and Gone — Now What?
Lawn & Garden Retailer
July 2009
By P. Allen Smith
Q Spring was a smashing success, but I always hit a lull in the hottest months. How can I begin transitioning customers into past-prime seasons?
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Food for Thought
Lawn & Garden Retailer
June 2009
By P. Allen Smith
Q: How can I make the growing interest in edibles work for my business?
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Room to Grow
Lawn & Garden Retailer
May 2009
By P. Allen Smith
Q: Now that spring is finally here, how can I take advantage of the resurgence of customers in my store?
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The Internet: The Final Frontier?
Lawn & Garden Retailer
April 2009
By P. Allen Smith
“Even if you haven’t gotten comfortable with the newest technologies, it’s clear that your customers have embraced them wholeheartedly."
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Staying Above the Cut
Plantings
April 2009
By P. Allen Smith
Keeping your business in your clients’ budget may mean throwing in a few extra benefits for them — but the return will be well worth it.
Collaborate to Differentiate
Lawn & Garden Retailer
March 2009
By Allen Smith
Q: It’s still early in the season, and I’m looking for some strategies that will make a big impact before the spring rush begins. Any ideas?
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It’s the Economy!
Lawn & Garden Retailer
January 2009
By P. Allen Smith
Q What advice can you offer independent retailers to help us stay afloat in this volatile economy?
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Keep Customers Coming Back for More
Lawn & Garden Retailer
June 2008
By P. Allen Smith
Q: As summer approaches, what are some surefire ways to encourage customers to keep coming back to the garden center after their initial spring planting?
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Eco-Friendly No-Brainers in the Garden Center
Lawn & Garden Retailer
May 2008
By P. Allen Smith
Q: Everybody is talking about sustainability and being eco-friendly. What can a garden center operator do to help meet the consumer’s “green” demands?
Merchandising the Outdoor Living Trend
Lawn & Garden Retailer
April 2008
By P. Allen Smith
Q: As more consumers are trying to capture the look and feel of indoor living in an outdoor environment, what can a garden center offer to help them achieve that goal?
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Turning Youthful Thumbs Green
Lawn & Garden Retailer
March 2008
By P. Allen Smith
Q: I have a strong base of baby boomer customers who seem loyal and connected to gardening. However, as that population ages, I wonder what can be done to interest younger generations to pick up the trowel. Any ideas?
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Settling Into the Lifestyle Trend
Lawn & Garden Retailer
February 2008
By P. Allen Smith
Q: I’ve been hearing a lot about how I need to incorporate more “lifestyle” elements into my garden center, but it takes money and time to change up displays and get in more inventory. If I were going to make incremental changes, where should I start?
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Catering to a Changing Customer Base
Lawn & Garden Retailer
January 2008
By P. Allen Smith
Q: I understand you were an independent garden center owner for several years and currently work closely with local nurseries in your design business. From your experience as an owner, consumer and gardening spokesman, how would you say the customer base has changed through the years, and what can independent garden centers do to keep their businesses vital and growing?
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