The National Hardware Show and Lawn & Garden World isn’t slated to take Las Vegas by storm until this coming May, but plans are well under way to make 2008’s show better than ever. The show has aligned its management team to focus efforts on the customer experience through new and enhanced programming; strengthening key partnerships and alliances and identifying; and cultivating new retail visitor growth, according to a show press release.
Dennis MacDonald, senior vice president, will continue to oversee the show’s overall strategic brand development, while Dean Russo, senior vice president, joins the team with responsibility for its day-to-day business and financial operations. In addition, a new position has been created for Sonya Ruff Jarvis, who formerly served as marketing director.
In this new position, Ruff Jarvis will serve as executive director of event strategy. She will be cultivating a network of industry experts, opinion leaders, associations and key retail channel relationships to more actively engage them in the show and to create customized programming and show content unique to their needs.
The 63rd National Hardware Show, including Lawn & Garden World, Homewares and New Product World, returns Tuesday through Thursday, May 6 to 8, to occupy the entire Las Vegas Convention Center. To date, the show is more than 80 percent sold out. Lawn & Garden Retailer magazine is the official sponsor of Lawn & Garden World.
