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EDITORIAL CATEGORY - PROMOTIONAL STRATEGIES
Gifts That Keep on Giving   Lawn & Garden Retailer November 2009   By Janna Benitez
The busy holiday season is a perfect time to let your best customers know how much you appreciate them.
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Child's Play   Lawn & Garden Retailer November 2008   By Darhiana Mateo
Transforming your garden center into a dynamic destination for children — the potential next generation of gardeners — can be a sound investment in your future.
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Help Customers Find the Perfect Plants   Lawn & Garden Retailer July 2008   By Faith Savage
With a simple questionnaire and a little extra legwork, you can create a garden match made in heaven for your customers — and a heartwarming sales boost for your store.
Summer Events from Coast to Coast   Lawn & Garden Retailer April 2008   By Katie Hagen
With so much sun and fun to capture customers’ attention during the summer, retailers must work extra hard to drive them into their stores. Find out how these garden centers from Oregon to New York have made their summer events a success.
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Laying Roots   Lawn & Garden Retailer February 2008   By Darhiana Mateo
Invest in your community, and in turn, they just might invest in you. That’s the simple “win-win” philosophy behind many garden centers’ commitment to community outreach.
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It’s A Girls’ World   Lawn & Garden Retailer January 2008   By Darhiana Mateo
“Girls Night Out” events have soared in popularity in recent years across many industries. And now, some garden centers are catching on to this unique marketing trend. The goal: Draw a more diverse clientele, maintain a fresh image and bond with their female customers.
Publicizing In-Store Events   Lawn & Garden Retailer November 2007   By Lisa Anderson Mann
A little effort up front can help your in-store events pull in new customers.
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