Summer Events from Coast to Coast   Lawn & Garden Retailer April 2008   By Katie Hagen
With so much sun and fun to capture customers’ attention during the summer, retailers must work extra hard to drive them into their stores. Find out how these garden centers from Oregon to New York have made their summer events a success.
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Laying Roots   Lawn & Garden Retailer February 2008   By Darhiana Mateo
Invest in your community, and in turn, they just might invest in you. That’s the simple “win-win” philosophy behind many garden centers’ commitment to community outreach.
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It’s A Girls’ World   Lawn & Garden Retailer January 2008   By Darhiana Mateo
“Girls Night Out” events have soared in popularity in recent years across many industries. And now, some garden centers are catching on to this unique marketing trend. The goal: Draw a more diverse clientele, maintain a fresh image and bond with their female customers.

Publicizing In-Store Events   Lawn & Garden Retailer November 2007   By Lisa Anderson Mann
A little effort up front can help your in-store events pull in new customers.