Proven Winners recently unveiled a new tag and container design for its 2008 products. “As we continue our marketing effort to attract new and non-gardeners we thought it was important to get their input on our new packaging,” explained Marshall Dirks, director of marketing and public relations for Proven Winners. “Just as Mars, Inc. has taken votes for new candy colors, we thought it would be helpful to see what consumers said about the size of the logo, the use of color on the container, etc. It’s always wonderful to hear directly from the consumer and exciting to make decisions based on their feedback.” More than 1,600 people responded to the survey during a 7-day period.
The new Proven Winners logo will be featured on the updated tags and containers in a cleaner looking format. The tags will include information on the habit of the plant, bloom time, watering information, expanded features information and care information. The current information on the tags (height, exposure, spacing and fertilizer recommendations) will remain on the tags. Additionally, the tags will be bilingual — English/Spanish for the U.S. market and English/French for the Canadian market.
Some humor will be on the back of the plant tags. “So many people take gardening seriously, and this is our way of reminding people that gardening should be enjoyable,” stated Kerry Meyer, program manager for Proven Winners. “It is also an attempt to reach out to younger gardeners who may be attracted to a company that is less rigid and more fun.”
Visit www.provenwinners.com for more information.
