Things Are Looking Up
Lawn & Garden Retailer
February 2008
By Eric Feignbaum
Endless horizontal displays of merchandise, no matter how compelling the product, will bore customers right out of your store. To hold their attention and encourage bigger sales, think vertical.
PDF Version
The Art of the Layout
Lawn & Garden Retailer
January 2008
By Rich Kizer and Georganne Bender
Learn everything you need to know about the science of store design.
Celebrate the Customer, the Merchandise, the Seasons
Lawn & Garden Retailer
November 2007
By Marti Ross Bjornson
The holiday season is the perfect time to discount products and get inventive with your merchandise. By focusing on the celebrations of the season rather than just setting up the typical sales racks, you can satisfy your customers and your bottom line.
Are Your Restrooms Working For You?
Lawn & Garden Retailer
August 2007
By Meghan Boyer
As a retailer, you want to make sure every square inch of your garden center is put to good use. Sometimes that means turning one of the last places you’d think of — the bathrooms — into selling spaces.
PDF Version
Visualizing Christmas
Lawn & Garden Retailer
August 2007
By Joseph Weishar
Learn what other retailers outside of the industry are doing to spice up their holiday seasons.
PDF Version
Creating An Animated Christmas Fantasyland
Lawn & Garden Retailer
August 2007
By Ralph Gaudio
Christmas merchandise is every where during the holiday season, and competition can get tough. Transform your garden center into a Christmas wonderland and watch your sales grow.
PDF Version
Catering to your Christmas Consumer
Lawn & Garden Retailer
August 2007
By Christa Reynolds
Do you know what types of holiday merchandise your customers prefer? Knowing these preferences will help ensure your success during the holidays.
PDF Version
Seductive Sensory Surroundings
Lawn & Garden Retailer
July 2007
By Joseph Weishar
Using the five senses in your garden center can help set a sensory environment that just may lead to more sales at the register.
PDF Version
How Do Our Customers Behave?
Lawn & Garden Retailer
July 2007
By Stephen Head
Your garden center is made up of hot and cold spots: Determining which is which and merchandising appropriately is just as important as knowing your customers.
PDF Version
Profitable Or Not: A Guide to Evaluating Garden Centers
Lawn & Garden Retailer
June 2007
By Roger Hinson
Learn the results from a study about costs of establishing and operating retail garden centers, particularly regarding capital needs, operating costs and general procedures for creating and operating such businesses.
PDF Version
Signage 101
Lawn & Garden Retailer
June 2007
By Emily Stefanski and James Gibson
Hand-written signage is a thing of the past. Learn the new ways you can give your garden center direction with ease and clarity.
PDF Version
Independents: Setting Themselves Apart
Lawn & Garden Retailer
May 2007
By Emily Stefanski and James Gibson
What are some of the best ways to show your uniqueness in the gardening marketplace? Here are some ideas that might work for you in your store.
PDF Version
Color Squared
Lawn & Garden Retailer
April 2007
By Steve VanderWoude
Learn about the impact of merchandising color using large blocks of colors in a display.
PDF Version
Embrace An Inviting Space
Lawn & Garden Retailer
February 2007
By Meghan Boyer
To many people, Borders is known as much for its store atmosphere as it is for its product selection. Understanding more about Borders’ philosophy when it comes to creating the right “feel” for its stores can help you understand the importance of creating ambience in your garden center.
PDF Version
Creating A Fountain Department
Lawn & Garden Retailer
February 2007
By Emily Stefanski and James Gibson
Learn how you can create a successful fountain department in your store with just the basics.
PDF Version
Color Blocking For Hard Goods
Lawn & Garden Retailer
January 2007
By Emily Stefanski and James Gibson
Learn the basics of merchandising hard goods in an easy, shoppable and, most importantly, appealing way.
PDF Version
What Looks Good To You?
Lawn & Garden Retailer
January 2007
By Meghan Boyer
Whatever a retailer is best known for — merchandising, customer service, atmosphere and more — certain stores stand out for their best practices. As a professional retailer, which ones do you admire? “Outside The Industry” will take a look at what some of these merchants are doing that you may want to try in your garden center.
PDF Version
A Checkup On Checkouts
Lawn & Garden Retailer
January 2007
By Katie Hagen
Garden center retailers and consultants tell Lawn & Garden Retailer what works and what doesn’t at a customer’s last stop in your store.
PDF Version
Lighting The Way To Success
Lawn & Garden Retailer
August 2006
By Joseph Weishar
Learning how to use the proper lighting techniques can really make the merchandise in your store pop.
PDF Version
Tools Of The Trade
Lawn & Garden Retailer
August 2006
By Suzanne Duecker
There are five garden tools every garden center should carry regardless of floor space or inventory constraints.
PDF Version
Becoming A Christmas Wonderland
Lawn & Garden Retailer
August 2006
By Ralph Gaudio
Successfully converting your garden center into a profitable Christmas Wonderland requires astute planning and forethought.
PDF Version
Merchandising ornaments For Fun & Profit
Lawn & Garden Retailer
August 2006
By Richard Adler
Coming up with new ornament merchandising ideas can grow harder and harder every year.
Here are some constructive ideas to help decorate your store for the holidays.
PDF Version
Targeting Locational Demographics
Lawn & Garden Retailer
June 2006
By Meghan Boyer
When selecting the location for your new garden center, it is important to consider the demographics of an area including median income, education and age.
PDF Version
Catering To Clubs
Lawn & Garden Retailer
April 2006
By Meghan Boyer
Reaching out to bird-watching clubs can help drive
a garden center’s birding business and increase store traffic.
PDF Version
Borrowing Merchandising Tips
Lawn & Garden Retailer
April 2006
By Robin Seaton Jefferson
Looking to other businesses such as supermarkets and department store chains can give garden center retailers good merchandising ideas.
PDF Version
UK Garden Retailing
Lawn & Garden Retailer
March 2006
By Gary Wilburn
Learn what garden center retailers are doing across the pond
that you might be able to implement in your store.
PDF Version
Nursery Supplies: Automated Control
Lawn & Garden Retailer
March 2006
Rich Lister
Automated environmental control systems manage nearly every aspect of the greenhouse environment — from taking temperature and wind readings to starting equipment at necessary times. Is automation right for you?
PDF Version
Is an Onsite Workshop for You?
Lawn & Garden Retailer
November 2005
By Judy Sharpton
Learn how this not-so-big garden center got a free consulting session by hosting a simple workshop at its store.
PDF Version
Retail Ready Poinsetias
Lawn & Garden Retailer
August 2005
By Jack Williams
When ordering your poinsettias, ask your grower if they have selected varieties with a low occurrence of breakage and/or what they are doing to alleviate breakage.
PDF Version
ABC's of Sign Making… the Digital Way
Lawn & Garden Retailer
June 2005
By John Peterman
There’s probably nothing worse than spending $3,000 on your new sign printer and then looking in the box for something that can magically make signs pop out of it, only to discover there’s no sign genie inside your bottle.
PDF Version
Closed for Profit
Lawn & Garden Retailer
June 2005
By Carrie Burns
So, how do you know if it’s a good business move for you? Many things factor into the crucial decision of closing your doors, and those factors require a lot of thought and analyzing.
PDF Version
Green Goods: Bulbs…More than Just Spring
Lawn & Garden Retailer
June 2005
By Karen Oderizzi
Most people think that bulbs can just be planted
in the early spring, but the reality is that there
are tons of varieties that do well all year-round.
Find out which ones your customers will fall for.
PDF Version
Accessibility for All
Lawn & Garden Retailer
April 2005
By Carrie Burns
The ADA ensures that people with disabilities are easily able to access stores and other places of business.
PDF Version
Prioritizing Profit
Lawn & Garden Retailer
March 2005
By Bridget White
With spring right around the corner, and already on top of you in some markets, the time is almost up to put those little green guys to work for you.
PDF Version
Maximizing Your Display Garden
Lawn & Garden Retailer
August 2004
By Bridget White
A simple schematic and product list can help turn your display garden from an idea center into a sales center.
PDF Version
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