Twitter and Facebook and iPhones…Oh, My!   Lawn & Garden Retailer January 2010   By Mark Saidnawey
After nearly 80 years in business, Pemberton Farms & Garden Center has really taken a leap in to the 21st century and added a heavy social media element to its marketing and promotion efforts. Adding a mobile device to the mix only made things easier.
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Hello My Name is Your New Best Friend   Lawn & Garden Retailer January 2010   By Mr. Brown Thumb
Ah, the power of the press! But in an age where consumer print publications are cutting back on the pages they give to gardening, it may be time to foster relationships elsewhere. Start with local garden bloggers, who could hold the key to reaching your tech-savvy younger consumers…and more!
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Weave a Profitable Web   Lawn & Garden Retailer November 2009   By Ashley Puderbaugh
“If you build it, they will come”? The process of building an e-commerce site is only the beginning for a garden center retailer.
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The Step by Step of Pay by Scan   Lawn & Garden Retailer August 2009   By Jasmina Radjevic
Thinking about teaming up with a grower to set up your own PBS program? Read on for some insight and lessons learned.
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Reach Out and Touch Someone   Lawn & Garden Retailer May 2009   By Adam Terese
Sending out e-newsletters to your customers — content first, promotion second — can educate, inspire passion and deepen their relationship with your store.
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The Internet: The Final Frontier?   Lawn & Garden Retailer April 2009   By P. Allen Smith
“Even if you haven’t gotten comfortable with the newest technologies, it’s clear that your customers have embraced them wholeheartedly."
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Be a Social Media Butterfly   Lawn & Garden Retailer April 2009   By Adam Weinroth
As Facebook becomes de rigueur and talk of Twitter floods the airwaves, social media continues to spread. So where does sociable meet profitable?
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The Write Stuff   Lawn & Garden Retailer February 2009   By Christine Lucas
Want to entice potential customers with a blog? Focus on sharing, not selling.
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Web 301: Getting the Word Out   Lawn & Garden Retailer June 2008   By Cathy Owano
Marketing your website will connect you with your current and future customers.
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Web 201: Complementing Design and Function   Lawn & Garden Retailer April 2008   By Cathy Owano
Frustrating, annoying websites will lose their visitors quickly. Make your website’s organization and aesthetics prominent and appealing.
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Web 101: Getting Your Garden Center’s Website Off the Ground   Lawn & Garden Retailer January 2008   By Cathy Owano
Are you contemplating creating a website to increase the visibility and reach of your garden center? Before you dive in, take a moment to carefully plan out what your website will offer customers.