Get Out There!
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Social Networking: Does it Work?
Texas-based Calloway’s Nursery never wanted a New York PR agency approach to reaching their customers. So theirs stays true to its roots: It ties in with every aspect of their marketing plan and is tailored to the community they know and love.
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Just the Plants, Ma’am
Some garden centers try to be everything to every customer, with a variety of gifts, hard goods, tools and services. And for some garden centers, that works like a dream. But for Calloway’s Nursery, it’s all about plants. Plants of the highest quality, displayed to inspire customers with every visit — and that’s why they’re our Merchandiser of the Year.
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A Jolly Holiday
Create lasting memories — and lifelong customers — with Garden Getaway Tours. These customized transatlantic horticultural excursions are painless to plan and effortless to enjoy.
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New Poinsettias for 2010
It’s never too early to start planning for next holiday season, especially if you do your own growing. These new varieties stood out at this year’s National Poinsettia Trials and are sure to stir some excitement at retail.
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Will We Ever See the “Good Old Days” Again?
Times are changing, and so are consumers. These changes could offer opportunities your business never had in the past... Are you ready to take advantage of them?
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Greatest Shows on Earth?
Local garden shows are a great place for gardeners to learn about which plants will perform well in their area and get inspired by experts and peers alike. This month, we asked our panelists whether they take advantage of the numerous shows and events hosted throughout the year in their areas.
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