Facebook Testing 'Want' Button for Retailers

Facebook is currently working on a feature that would let its users create "wishlists" of retail items. Facebook is said to be working with seven big-name retailers: Neiman Marcus, Michael Kors, Smith Optics, Wayfair, Fab.com, Pottery Barn and Victoria's Secret, reports Alexei Oreskovic, Reuters. This new feature would allow Facebook users to tag images of products they fancy by clicking a special "want" button.

"People will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of Facebook," Facebook said in a statement.

Facebook, which has dubbed this feature, "Collections," notes Oreskovic,  could help Facebook play a sizeable role in the online commerce market by encouraging its 1 billion users to buy products for their friends with the help of direct links to online stores.

In a Garden Media Group blog post, the home and garden PR firm is optimistic of this new, possible feature, sums it up this way: 

"The want button will, if it tests well, be featured on all garden business Facebook pages. In essence, any garden business could upload a collection of its newest plants, gardening goods, or whatever you please. Once the collection is uploaded, instead of just liking a product, consumers can now add it to their wish list by collecting or confirming that they want the product. Here, Facebook product ooglers will also be able to write a note about why they want it.  Then, the product can be bought on Facebook. Now, that’s a social media game-changer for lawn and garden businesses! No longer will Facebook fans have to travel to an outside site to purchase a coveted item, they can do it right on the garden businesses Facebook page!"