GCA Best Garden Center Bathroom Award Opens Call For 2014 Entries
Garden Centers of America’s (GCA) Best Garden Center Bathroom Awards, now in their fourth year, recognize IGC retailers whose restrooms contribute to the store’s favorable shopping experience. Convenient and clean restrooms rank high in women’s decisions on where to shop, according to retail visionary Paco Underhill, author of the best-selling books What Women Want: The Science of Female Shopping and Why We Buy: The Science of Shopping. IGC retailers are encouraged to submit their garden center bathrooms, including but not limited to recent renovations and remodels, for this prestigious juried competition.
The deadline for entries is 5 p.m. EDT, July 15, 2014.
The winner of the top honor, the Gold Award, will receive a plaque and one free registration for next year’s GCA Summer Tour 2015. Other recognitions will include a Silver Award and several Awards of Merit, honored with plaques.
To enter the competition, garden centers should send several photos of their store bathrooms, saved in jpeg file format, along with a brief paragraph about the bathrooms, the concept behind the designs and their benefits to the garden center. This information, along with the name of the store and key contact, address, phone and e-mail address, should be e-mailed to [email protected]
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