HGTV HOME Pop-Up Showroom Coming to Chicago
The HGTV HOME Plant Collection will be displayed at the innovative 3,000 square foot HGTV HOME Pop-Up Showroom in Chicago August 19 to September 22 at the Shops at North Bridge. The showroom will feature plants from the HGTV HOME Plant Collection as well as other HGTV HOME branded products including paint, flooring, lighting, furniture, fabrics and more, according to Sarah Hayes, Marketing Manager at Agricola Management Group, exclusive licensee for the Plant Collection.
A leading home and lifestyle brand, HGTV worked in conjunction with Agricola Management Group to develop the HGTV HOME Plant Collection. The Pop-Up Showroom has been on the road since May and on display in a range of major malls nationwide.
In anticipation of 2014, Agricola Management and the HGTV HOME Plant Collection have expanded the Expressions Annual Collection from six to ten collections, now including the new Autumn Expressions Annuals for fall 2013. All Expressions Annuals are offered in pre-selected color mixes available in true one gallon containers, hanging baskets or decorative containers. Individual components are sold in a single quart size.
Through pre-selection, Agricola and HGTV have taken the guesswork out of container gardening, allowing consumers to ‘color coordinate and go’ to create a polished look at home within minutes. Consumers also have the benefit of HGTV Know How! referring to the plant care tips, landscaping inspiration and gardening ideas featured on the products, online and in retail stores.
“We’re looking forward to be an integral part of the HGTV HOME Pop-Up Showroom appearing in Chicago,” says Sarah Hayes of Agricola. “This innovative display venue allows us to showcase plant varieties in a home environment alongside the other HGTV HOME branded products. The Showroom is really an idea house that educates and excites consumers with home improvement and décor suggestions along with landscaping and container gardening ideas with plants from our Collection.”
The Pop-Up Showroom offers an up-close look at the breadth and diversity of the HGTV HOME branded Collections. Consumers who visit the Showroom can sign up for free on-site design consultations and the chance to win the HGTV HOME Cash Giveaway of $5,000. HGTV HOME Plant Collection plant displays including container gardens and hanging baskets will be on display the entire run, from August 19 to September 22.
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