IGC Show Signs Martha Stewart as Star Keynote
IGC Show announces it has just signed Martha Stewart as its star keynote for IGC Chicago’s eighth annual event, August 19-21, 2014 at Chicago’s Navy Pier. Stewart’s company, Martha Stewart Living Omnimedia, reaches approximately 100 million consumers across all media platforms each month with an expansive portfolio that includes award-winning magazines, books, websites and apps, television and video programming, and a live daily radio show. This is Stewart’s first ever industry appearance.
IGC Show Founder Jeff Morey will interview Stewart on the IGC Grand Ballroom stage about the gardening and consumer lifestyle trends that matter most to the success of independent garden center owners and operators, now and in the years to come.
Morey first got the idea to approach Stewart about the keynote just before last summer’s IGC Show in Chicago. “I had the Todayshow on, and Martha was doing a gardening segment out on the plaza. She really championed IGCs to the audience, recommending they go to their local garden centers for their plants and supplies.”
Additional keynotes for IGC Chicago and IGC East will be announced soon.
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