Overdevest Nurseries Teams With Celebrity Chef for Expansion of Edibles Line
Overdevest Nurseries is moving its exclusive, sustainable Footprints Plants edibles program (Footprints Edibles), in a new direction by teaming up with chef Jonathan Bardzik. Overdevest is making its distinctive herb/vegetable line a full-fledged garden-to-table, consumer-oriented offering.
In addition to the collaboration with Bardzik, Overdevest is enhancing the program’s eco-friendly point-of-purchase presentation with a new pot wrap to complement its biodegradable e-pot and a retail-ready rolling rack with attached, attention-getting POP signage. Further, the program will be supported with a large library of gardening and cooking video shorts, specifically produced for consumer end-users.
The new Footprints Edibles with its tagline, “Naturally Grown/Naturally Delicious,” will be introduced this week to the industry at IGC East in National Harbor, MD. As a celebrity spokesman for Footprints Edibles, Bardzik will work hand-in-hand with Overdevest to educate and enthuse prospective gardeners (and current gardeners) on ways to enjoy the edible varieties offered in the program. He’ll share delicious recipes using Footprints Edibles, incorporate the program in his farmers market demos and appearances at participating retail garden centers, and be the host in a library of video and online how-to’s that will inform novice and expert home chefs.
A new microsite for the edibles line will be announced shortly.
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