Feb 26, 2014

Suntory Tells Senetti Story

Suntory Flowers has introduced a new video into its series that is meant to honor the contributions of flower breeders worldwide.

“Senetti: The Magic Behind the Breeding” tells the story of Suntory Flowers breeder Dr. Kioyshi Miyazaki and the eight years it took him to transform a lowly cineraria plant with small, pink flowers and interesting silvery foliage into something spectacular.

Although Senetti was bred in Japan, the first market it really took off in was Great Britain.

View the full video on the Suntory YouTube channel.