Jan 2, 2015

Transpac Adds Staff, Product Category

Transpac and Foreside Home and Garden have hired three new team members and created an Everyday category of year-round products.

• Alicon Lee, senior director of product development, is responsible for product development and design, licensing and catalog creation for all of Transpac. She joins the company from The Clever Factory, where she was director of product development and merchandising.
• Rachael Stanfill, key account product manager, will work closely with the key account and corporate sales executives to drive key account business. She joins the company from LB Innovation where she was a product manager.
• Jacey Cook is director of sales, key accounts. She joins the company from CR Gibson where she was a national accounts manager handling large strategic accounts in the grocery, department store, club, mass, dollar and office channels.

Transpac has also created a fresh logo, a re-designed category and a new Everyday product category. The Everyday products can sell year-round and have a separate catalog. These products will also be in stock year-round and will provide great margin enhancement opportunities throughout the year.

For more information, visit www.shoptii.com.