Jan 13, 2015
Walk This WayBy Abby (Kleckler) McGarry

Last week I got a crash course in wayfinding at The Atlanta International Gift and Home Furnishings Market. Three buildings and more than 50 floors of permanent and temporary showrooms — let’s just say this AmericasMart newbie had a lot to learn.

Even though I’d mapped out a game plan beforehand (or at least a loose strategy), I wouldn’t have successfully navigated the rows of great products without the color-coded signs, numbered showrooms and scattered staff ready to answer my questions.

Twisting and turning paths are exciting, but how do you make sure people can find exactly what they’re looking for at your store? Email me your wayfinding strategies at [email protected].

(Not Yet) The Big 40

Do you know someone doing wonderful things in the horticulture industry? Are they days or even years away from celebrating their 40th birthday? Great! Our sister publication GPN is looking for individuals who are setting the pace for the future of the industry. And you still have time to get in on the action. The deadline to nominate someone for the GPN’s 40 Under 40 Class of 2015 is Jan. 23, 2015. Visit the nomination form for more information.

Flipping the Page

You’ve changed the calendar, but have you seen L&GR’s first issue of the year? Get 2015 started off right with new retail-ready varieties, miniature gardening must-dos, ways to craft your personal sale and technology to help you reach Millennials.

Cheers,

Abby


Abby (Kleckler) McGarry

Abby (Kleckler) McGarry is the managing editor of Lawn & Garden Retailer. Contact her at [email protected].