Marketing
CalFlowers has announced mission and members of their new marketing committee for its That Flower Feeling campaign. With a mission to increase per-capita consumption of flowers in the U.S. through a media campaign, the brand...
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The Garden Center Group Fall Event 2024 will take place Sept. 23-26 in Dallas, Texas, with an Early Bird Marketing Workshop (included in the cost of registration) scheduled for Sunday, Sept. 22. Highlights include: From...
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That Flower Feeling has released new floral marketing assets designed by their internal staff members. These promotional materials are crafted to highlight the appeal of flowers for self-care purposes, providing industry stakeholders with innovative and...
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Cut flowers aren’t just for special occasions like weddings and anniversaries; many homeowners are growing their own cut flower gardens to have a months-long supply of fresh flowers for their home and for gifting. According...
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A recent survey conducted by Monrovia found that nearly 50% of homeowners think gardening is good for their mental health and well-being. Additionally, 39% of the homeowners strongly agreed with the statement: “planting and working...
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The USDA National Organic Program (NOP) has published an online retail toolkit of consumer-focused, educational resources to highlight the value of the organic label. Consumer research shows that consumers do not always understand what the...
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The power of plants is still a driving force in today’s consumer market — people just can’t get enough! The key for retailers, however, is to build on those initial spring fever sales, inspire them...
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At CountryMax, we take pride in our knowledgeable employees. But to bring our customers even greater gardening expertise, we team up with master gardeners from the Cornell Cooperative Extension. These growers have decades of experience...
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In an era where our lives are increasingly digitized, the importance of fostering a deep connection to plants and nature cannot be overstated. As people spend more time in front of screens, they risk becoming...
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Bloomin’ Easy has revealed a new augmented reality (AR) experience for consumers to use on a mobile device. AR is available for its top 10 shrub varieties through bloomineasyplants.com and bloomineasywholesale.com. By spring 2025, Bloomin’...
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The Society of American Florists (SAF) 30th Annual Marketer of the Year contest is now accepting submissions. The contest recognizes original, successful marketing efforts and is open to any SAF retailer, wholesaler, importer, manufacturer or grower. The...
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Breeder of the Garvinea garden gerbera series, HilverdaFlorist has refreshed its product range with a new look presented on a newly launched website. The online experience intends to teach consumers all about these garden plants...
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