Costa Farms Launches Redesigned Website
Costa Farms’ website has a fresh, contemporary design and improved navigation. An innovative plant finder gives gardeners of all levels fast and easy access to all the plant information they need. Jose Smith, president and CEO of Costa Farms, says the goal of the site is to empower consumers to have more confidence, more success and more fun growing plants.
“The Plant Finder is the perfect tool to educate, inspire and elevate our consumers when it comes to gardening,” Smith says. “A team of horticultural experts rebuilt it from scratch. We’ve updated the information and images with the most current data.” Visitors can search the new Plant Finder intuitively by plant type, light needs, color, personality and even plant perks. Once a consumer finds the plant they’re looking for, they discover all the information they need, including tips on how to take care of it, DIY videos and suggested complementary plants.
All users on any mobile device including smartphones and tablets will have a stellar experience because of the website’s use of responsive design. Costa Farms has seen more than 100 percent growth in mobile traffic and optimizes the experience for every user. “Gardeners come to our website for advice; we want them to find it as easily and quickly as possible,” Smith says.
“To give them the help they want, we’ve added a new blog, tip of the day and a better Plant Finder.” The new blog, Dig In, is filled with advice on what to do with plants, how-to projects and common plant problem solutions plus gives consumers a behind-the-scenes look at the Costa Farms operation. Visitors will be delighted to see a new Tip of the Day on the site featuring insightful information on annuals, perennials, blooming tropicals and houseplants. The new Discover Collections section shows off key information about each of Costa Farms’ brands, such as O2 for You, Exotic Angel and Plants of Steel.
To see the new website and to learn more, visit www.costafarms.com.
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