Monrovia Acquires Imperial Nurseries
Monrovia has acquired Connecticut-based Imperial Nurseries. According to Monrovia CEO Miles Rosedale, “This is an important acquisition to serve our customers east of the Mississippi who will have better access to Monrovia’s Distinctively Better plants throughout the growing season. Having growing facilities closer to our customers in the Northeast will enable them to refill orders on a more complete and timely basis.” Monrovia has growing operations in Visalia, Calif., and Dayton, Ore, and Cairo, Ga. The acquisition will boost total plant production by 15 percent.
Joining Monrovia is Imperial’s Greg Schaan, named vice president of production for the East Coast, overseeing the Connecticut and Georgia nurseries. Imperial’s sales representatives will work in tandem with Monrovia’s sales team to ensure a continuity of service to their garden centers and landscape customers.
He said that existing inventory on the ground will continue to be sold under the Imperial brand, but will change to the Monrovia brand as new canning takes place. Other branded lines sold by Imperial will be evaluated individually to see if they remain in the product mix.
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