Pleasant View Gardens Debuts Savor Edibles & Fragrants
Pleasant View Gardens in Loudon, New Hampshire, has launched a new line of edibles and herbs called Savor Edibles & Fragrants. This fresh, new line of vegetables and herbs will be available to garden centers in 2016.
Comprised of nearly 150 herbs and veggies, including 84 different vegetables and 58 different herbs, Savor offers a traditional variety of plants consumers are comfortable with and can easily grow.
“We want people to come back to Savor year after year because they’ve been so successful in their gardening adventure,” says Pleasant View Gardens Marketing Manager, Nathan Keil. “In fact, our tagline, ‘Grow your own adventure’ speaks directly to that point, as we look to redefine the whole edible growing experience.”
Beyond a fresh line of edibles and fragrants, Savor represents a bold new strategic direction for PVG. Instead of taking the traditional path of wooing tried and true master gardeners, Savor sets itself apart with a primary appeal to Millennials a group that represents the largest generation in the U.S. and over one-third of the nation’s total population. This focus has driven both PVG’s product mix and its approach to marketing Savor.
“Our studies indicate that Millennials are deeply connected with gardening. And we have the responsibility to help garden centers attract them and satisfy their passion for gardening,” continues Keil.
“Gardening has truly enveloped their (Millennials’) lives, which is why we’re looking to nurture that attitude not only with our products, but the way in which we engage and interact with them,” affirms Keil.
The pursuit of Millennials is something Savor also shares with garden centers nationwide, as both are looking to form a stronger bond with this very meaningful group. Statistics prove this, as the National Gardening Association reports the rate of gardening among Millennials has risen 63% in just the past five years, with one in three U.S. households now having a food garden.
For more information on the Savor line, please visit www.growyourownadventure.com or call 603.435.8361.
You can also read Keil’s latest article on launching an edibles line in the October issue of GPN.
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