Save the Date: Independent Garden Center Show
The Independent Garden Center Show, the first national trade show targeted specifically to independent garden centers and their vendors, will return this summer from August 19 to 21 at Chicago’s Navy Pier.
It is the world’s largest expo and conference for garden center professionals. In 2007, garden center buyers from 49 states — Alaska was the only exception — and 10 countries represented 2,293 stores. Close to 5,000 people were in attendance. The show was recently officially endorsed by Master Nursery Garden Centers, an organization made up of 750 member-owned stores with more than $1 billion in sales.
In addition to the show itself, the show’s organizers recently announced a proprietary industry market research mission, “Gen X and Gen Y: What IGCs Need to Know to Profit from the New Gardener.” This research is geared toward independent garden centers to help them connect with — and profit from — Generation X and Generation Y consumers. A special keynote preview of the research results will be presented at this year’s show.
“The goal is to provide some concrete feedback to the industry about how IGC products, pricing and promotional strategies should change to increase their relevance among these generations,” said Kip Creel, president of StandPoint Marketing Research, who conducted the study.
For more information, visit the show’s website.